The growth of tea consumption is going to be high-end. Cross-border “mix and match” has become a trend.

The growth of tea consumption is going to be high-end. Cross-border “mix and match” has become a trend.
Source: Network of the beverage industry: Cnbeverage time: at 09:14 on January 10, 2019 Print E-mail
In today's beverage market, tea beverages are being valued by more and more manufacturers as beverage manufacturers develop products that meet consumer needs for convenience, health and functionality.


“Overall, tea products have been increasing due to rising demand for ready-to-drink and powdered tea drinks,” concluded Chris Persad, Virginia Dare Food Associate and Training/Certified Tea Specialist. “In the past decade, consumption People continue to stay away from carbonated beverages, and they often turn to another, healthier option, such as tea. Early growth trends have driven all brands to a large extent."


“Consumers now look forward to experiencing tea in different ways,” he continued. “A large number of new growth in the tea sector is attributed to consumers’ desire for higher-end teas, such as ready-to-drink single-serve tea drinks and sugar-free handmade/herbal teas, which are in high demand, while traditional sugared and fruity ice. Tea, which accounts for a smaller beverage, is less demanding. Now consumers want to be able to taste different tea flavors and distinguish between high-end beverages."


Angela Lantman, product development manager for Synergy Flavors, an ingredient supplier in Illinois, explains that changes in consumer tea habits have contributed to the growth in tea sales and the use of raw materials for the development of finished products.


She said: "From the perspective of Synergy flavor, we believe this is a growing market."


“The sales of ready-to-drink tea are growing in good shape, and the extracts, spices and powders are also growing accordingly.”


Lantman said: “Overall, the tea market will continue to grow.” “As the sales of carbonated soft drinks continue to decline, the market share of tea continues to rise. Consumers still need beverages containing caffeine and flavor, ie the tea market is Helping to fill the gap left by the decline in the carbonated soft drink market. Large-scale tea making is difficult, so many beverage companies have chosen to use tea extracts/fragrance/powder to make these drinks instead of trying large-scale tea bottling.”


Experts pointed out that with the surge in tea consumption, consumers become more critical when choosing a tea formula.


“As consumers become more aware of the products they consume, they will pay more attention to ingredient labels and want healthier, better quality products,” said Finlays marketing manager Heidi McCormack. “Specifically to tea, this means tea. This new product, which claims to have more authentic tea technology and a more authentic tea experience, will attract consumers. Secondly, we see tea powder products and products containing a lot of sweeteners and other spices and additives in the slow decline.


Image source: Starbucks

Treasure of health benefits


Raw material suppliers point out that the rapid development of tea is related to the fact that its raw materials can provide a large number of hot product attributes.


Sarah Rubio, export sales manager for Martin Bauer, a supplier in New Jersey, said: “Natural and organic ingredients and single-serve tea are the top choices for consumers, and they will continue to choose cleaner product labels. Therefore, high-end/ultra-high-end and organic ready-to-drink The market is experiencing strong growth."


Experts point out that natural or organic properties play a greater role in ready-to-drink tea than traditional tea products.


Meghan Sutton, senior marketing expert at the Philadelphia IFF department, said: “Consumers are increasingly focusing on ingredients in food and beverage products, and the demand for cleaner ingredients, reduced sugar and functional ingredients is increasing.”


“Compared with hot tea, the above-mentioned needs of consumers have a greater impact on tea drinks, because the added sugar in tea is sometimes considered unhealthy. We see more and more low-sugar or sugar-free versions of ready-to-drink tea. And hot tea and ready-to-drink tea products all show a cleaner label."


McCormack pointed out that the lack of a normative definition of “natural” does pose a challenge. However, traditionally tea is associated with nature, so more processing methods affect the use of “natural” terms.


Griffith of the beverage company S&D Coffee & Tea details the environmental impact of using tea ingredients in new product development.


“Sustainable and ethical sourcing is also affecting the tea industry as consumers seek tea that is grown in a responsible manner with minimal impact on the environment.”

However, the selling point of tea is still in its functional and health benefits.


“Tea is rich in polyphenols, known as antioxidants,” says Virginia Dare's Persad. “Antioxidants have been shown to fight against free radicals to prevent different cancers. There are many others with The health benefits of the aura have been studied. Tea also contains lower levels of irritating caffeine than coffee."


Although the antioxidants in tea are well known, Blake Wester, innovation and technology manager at Flavorchem, Ill., points out that tea offers more unknowns in the name of health and functionality. benefit.


He said: "Many people only focus on antioxidants, but completely ignore a key amino acid, L-theanine. This ingredient has been studied to help focus and relax nerves."

Although black tea and green tea are the two most widely used teas in North America, herbal teas are increasingly popular for their functionality and flavor.

The charm of mashup


Experts point out that because there are so many tea products to choose from, beverage producers see the potential of tea ingredients to work outside the traditional tea category. This ability opens the door to opportunities even outside the beverage industry.


“Forms and tastes are expanding the boundaries of traditional products, which is unprecedented,” said Meghan Sutton, senior marketing expert at IFF Flavors. “The inspiration for cross-category is the source of innovation, so mix-and-match products bring unexpected textures, flavors, and forms. And fusion. Tea is no exception."


“In fact, we have seen the taste of tea (tea, bread, ice cream, sweets, snacks and delicious snacks) in all food and beverage categories. Tea is often mixed with other beverages. Tea and soda, coffee Mixing with other beverage sub-categories such as energy drinks can help attract new consumers and provide more drinking occasions for current consumers."


Finlays marketing manager Heidi McCormack also pointed out that tea's position in other beverage categories is also rising. “As consumer preferences change, people are looking for more value and health in the beverage sector, and the boundaries between different beverage categories are becoming increasingly blurred.”


“As a way to provide a healthy and functional alternative, the location of the tea is ideal for a wide range of beverages.”


She continued: “Tea plays a very good role in sports and energy drinks, providing healthy attributes such as lasting and natural energy.”


“In addition, the space for aquatic products is an area that seeks to innovate and stimulate, and tea can provide consumers with a new experience they desire – cleaner functions and tastes.”

The most popular eleven kinds of tea drinks, inheriting the millennium drinking tea culture, which one do you like?


Although China is dominated by tea and hot water, it actually has a variety of non-alcoholic beverages and has fans all over the country. But how do you know what is good and what is not good? I believe that 11 of this article, I believe you will not be disappointed.

Wang Laoji (sweet tea)

Foreigners are often referred to as “tea in red cans”, which is one of the most popular tea brands. It is especially suitable for spicy foods and is very common in Chinese tea brands, containing Chinese medicine, so you can be sure that your diet is healthy. Sweet tea is not only something in the southern United States, but it is also China's favorite canned tea drink. Go to any convenience store or restaurant and look for iconic red cans: they will be there waiting for you. Despite the high sugar content, Wang Lao Ji's refreshing and delicious, the tea's aroma is diffuse.

Milk tea

Milk tea is such a popular drink that it follows Chinese expatriates around the world. Usually paired with cassava foam and called "Boba" abroad, nothing is more appropriate than drinking milk tea in its country of origin. These varieties are also endless, and Hong Kong's milk tea is very different from the mainland. This popular Taiwanese flavor has a smooth creamy and bitter aftertaste that can be found in a variety of flavors across China. One popular form is a frothy milk tea with a cassava foam at the bottom and usually has a variety of fruit aromas, which is the best beverage choice for winter or summer.

For the younger generation, milk tea has become the most popular drink when it comes to sweets. This drink comes from Taiwan, using tea, milk, cassava pearls, and sometimes pudding or coconut jelly to create a sweet and delicious combination. Brew the tea to perfection, then shake it with milk and ice, and finally add it to the cup with the pearl to create a visual perfection.

Jelly tea

Milk tea can be found almost anywhere, such as chain restaurants such as Yi Dian Dian and Coco. Similar to making tea, jelly tea enhances the irritancy of the beverage by adding a layer of texture. Jelly is usually chewy, and the drinker can not only taste the aroma of the tea, but also enjoy the jelly as a snack.

Cheese tea

Yes, you are not mistaken. Although cheese tea is unimaginable, it is becoming more and more popular in China and elsewhere. It is made from cheese powder and can be soaked on top of the drink to serve as a salty cream. The concept of the cheese tea was born in the milk tea chain Happy Lemon, but has created new varieties through more and more chain stores and independent drinks shops.

Sweet soy milk

In terms of soft drinks, China is not only famous for tea. Another popular drink is sugared soy milk, which can be either a cold drink or a hot drink. The most classic version is to order a cup of soy milk in Shanghai and match it with fritters. It will be a time of enjoyment. The fritters are perfectly soaked in soy milk, soft and full of the flavor of this soy milk. The frozen version can be found in most convenience stores across the country, but the glass bottles of soy milk found in specialty restaurants have the most flavor.

Cranberry juice

Plum juice is a very delicious food and is a popular summer drink in restaurants across the country, usually free of charge. The taste is reminiscent of sweet tea, but because of the taste of plum, it tastes deep.

Pocari Sweat

Although technically Japanese, Pocari Sweat can be found at convenience stores in China. Pocari Sweat is designed to have a sports drink similar to Gatorade's taste and has been adopted as an annoying hangover panacea.

soda water

There is hardly a refreshing drink out of pure water, but Chinese soda brings innovation. Mainly found in Shanghai, since the introduction of Coca-Cola products into China, soda has always existed and still find fans among many old-school locals.

Coconut juice

On a hot summer day in China, you will be fortunate enough to meet a coconut seller on the street, where you can enjoy chilled whole coconuts and fresh juices. However, for all the days when no action is taken by the coconut seller, you can only choose the canned version, which definitely competes with real refreshments.


The longer you spend in China, the more types of tea you have to try. But when you first started, you only need to drink chrysanthemum tea. This Mirrored Drink is made from whole chrysanthemum, rock sugar, enamel and any other number of beautiful ingredients. Fortunately, this drink looks as delicious as it looks.

Yunnan coffee

Do you know how to grow and process coffee beans in China? This is correct. The country famous for tea also has the sweet spot of coffee. 98% of Chinese coffee is grown in southern Yunnan. The beans here are light and aromatic with a cinnamon flavor - since 2017, Starbucks coffee shops across the mainland have been carrying Yunnan coffee beans.

China has a lot of delicious drinks to choose from, this is a list of essential drinks for your trip to China. These are the more popular drinks that Xiaobian has organized and you can find out.