Coca-Cola pushes and mixes drinks, and the new product is upgraded in four flavors!
According to foreign media reports, Coca-Cola will launch a new rum mixed with rum, whiskey and bourbon in the UK in June this year, and announced four flavors: Smoky, Herbal, and woody. (Woody) and Spicy (Spicy)!
This Coca-Cola signature blend is developed in collaboration with a number of bartenders around the world. This is the first time Coca-Cola has launched this blended beverage worldwide, which was launched in May 2018.
Each taste is produced by the bartenders experimenting with more than 200 modern and traditional ingredients. Many flavors have been created and tested in consumers, choosing the four most popular flavors to post.
This blended beverage will be packaged in a contemporary Hutchinson glass bottle inspired by Coca-Cola's first glass bottle used in 1894.
Ana Amura, senior brand manager for Coca-Cola UK, said: “Coca-Cola has always been synergistic with black spirits and classic cocktails, from the iconic Cuba Libre at the end of the 20th century to the popular whisky and cola in the early 20th century.”
“With the rise of mixed drinks, we are pleased to announce the launch of this Coca-Cola signature blend, a unique blend of black spirits.”
“Working with an inspiring global bartender to create an amazing mix of flavors, we hope that Coca-Cola's signature blends will open the door to the bartending world for a wider audience.”