Coca-Cola initiates recycling activities: If you don't plan to help us recycle, don't buy Coca-Cola!

Coca-Cola initiates recycling activities: If you don't plan to help us recycle, don't buy Coca-Cola!
Coca-Cola has launched a “bold” recycling campaign in Belgium: using its brand to encourage consumers to recycle packaging.


The Coca-Cola Company set a goal to recycle 100% of packaging materials in Europe by 2025 and use at least 50% recycled plastic in bottles. According to the Coca-Cola Company, about 85% of Coca-Cola packaging is recycled in Belgium, but this is not enough.


The slogan of the event is "If you don't plan to help us recycle, don't buy Coca-Cola."

Coca-Cola said that this summer, Coca-Cola has no marketing campaigns, but a large-scale consumer campaign to collect more packaging. Coca-Cola is the first company in the industry to clearly commit to recycling. This event is even the first time Coca-Cola is on a global scale.


“The survey of stakeholders and consumers underscores the need to use brands to motivate people to achieve sustainable development. Therefore, we decided to launch a compelling call: If you don’t plan to help us recycle, don’t buy Coca-Cola.”


The event will also be held throughout the Netherlands, including television commercials and events during towns and festivals. It will officially run until the end of September, but will be integrated into subsequent ads.


Not only in Belgium, as early as 2017, sponsored by COFCO Coca-Cola Beijing and the China Environmental Protection Foundation, it was launched in Beijing on the “old (by bottle) useful environmental action”. In this operation, a total of 2,000 beverage bottle intelligent recycling machines participated in the activities, which were distributed in key communities and schools in Beijing. According to the calculation of 2000 tons of intelligent recycling machines that can recover 4,000 tons (about 160 million) of beverage bottles a year, the environmental protection operation can achieve a reduction of 12,000 tons of carbon emissions and 24,000 tons of oil in one year.


In addition to Coca-Cola, Starbucks announced in July last year that it will ban plastic straws at all its stores worldwide by 2020. In March of this year, Starbucks announced at a shareholder meeting that it would first test new paper cups for composting in five regions, including New York, San Francisco, Seattle, Vancouver and London. To reduce plastic pollution, Starbucks will take the lead in launching new straw-free cups in some cities, such as San Francisco and Washington, this summer, and will use new lids in all US and Canadian stores next year to reduce the use of plastic straws. It emphasizes that the new cup lid uses less than 9% of the plastic component of the old lid.


Starbucks-free straw cup cover

In August, McDonald's also stopped using plastic straws in some other countries and replaced them with paper straws. It is understood that Belgian McDonald's has successfully completed the test of paper straws, while the United States, France, Sweden and other countries implemented paper straw testing at the end of last year.


KFC's 84 stores in Singapore have disabled straws for plastic cup lids. IKEA also announced that it would phase out all disposable plastic products from IKEA stores in Europe by 2020.


Nestlé also announced earlier that in order to reduce plastic waste, all products have been banned from plastic straws since February and biodegradable environmentally friendly water bottles have been developed. Nestlé promises that all product packaging can be recycled and reused by 2025, becoming the latest company to reduce the pollution of plastic waste.


Last year, the European Bottled Water Alliance, which represents about 600 natural mineral and mineral water producers, set a target to use at least 25% of rPET in plastic bottles by 2025 and 90% of PET bottles by 2025.


Coca-Cola's European partners promise to collect 100% of their packaging in Western Europe by 2025 and 50% recycled plastic in PET bottles.


PepsiCo's goal is to use 50% recycled plastics in bottles throughout the EU by 2030, up from the current 13%, with a medium-term target of 45% by 2025.