The current state of the beverage industry in 2019: bottled water is still the first drink of sales!



The current state of the beverage industry in 2019: bottled water is still the first drink of sales!
 

According to a statement issued by the International Bottled Water Association (IBWA) in January this year, more than 70% of Americans (72%) said that bottled water (including static water and/or sparkling water) is the favorite non-alcoholic beverage. The association quoted Harris poll data as saying that this figure has increased by 9% compared to last year.

 

Polls also show that nearly 93% of respondents said that any channel that sells other beverages should provide bottled water products; 89% of respondents mentioned that they would drink bottled water while traveling, and 82% of them were Drinking bottled water at work, 75% of people will drink at home. Jill Culora, IBWA's vice president of outreach, said in the survey's findings that "the results of the Harris poll are consistent with recent consumption data, and bottled water is the number one packaged beverage in the United States for the third consecutive year."

 

Experts point out that as consumers look for healthier alternatives for sugary drinks, products in the bottled water category continue to grow steadily.

 

Gary Hemphill, managing director of New York Beverage Marketing (BMC) Research, said in October 2018: "Since the early 1990s, the bottled water category has been growing strongly, mainly due to consumer demand for healthier beverages. promote."

 

Portable / PET static water brand

Brand

Sales (US$)

Year-on-year growth (%)

market share(%)

Year-on-year growth (%)






Self-operated brand

3,021,607,149

12.6

24.3

1.6

Dasani (Coca Cola)

1,059,956,820

-1.8

8.5

-0.6

Aquafina (Pepsi)

1,055,448,818

-0.8

8.5

-0.5

Cool Music Smart Water

831,794,237

2.3

6.7

-0.2

Nestlé

773,585,907

-10.9

6.2

-1.1

total*

12,441,198,769

5.3

100


*Includes unlisted brands

Source: Chicago Information Resources Corporation (IRI). In the 52 weeks ending May 19, US supermarkets, pharmacies, mass merchandisers, gas stations and convenience stores, the overall sales of military daily supply and marketing stores and selected member clubs and dollar retail chains.

 

In 2018, BMC also predicted that the per capita consumption of bottled water will reach 50 gallons in the next few years, and the sales of bottled water will reach nearly $23.9 billion by 2022. Michael Bellas, Chairman and CEO of BMC, said: “Bottled water is becoming as popular as rockets. At the same time, consumer preferences for refreshing and hydrating products have changed significantly. Bottled water is a portable and affordable beverage. Introduced new usage and drinking occasions."

 

He continued, “Bottled water is suitable for drinking at any time of the day or night, and does not necessarily require refrigeration. Bottled water is not only the preferred beverage for consumers who want to reduce calorie intake or reduce artificial sweeteners, but also for all types of beverages. consumer."

 

Barrel/large capacity static bottled water brand

Brand

Sales (US$)

Year-on-year growth (%)

market share(%)

Year-on-year growth (%)







Self-operated brand

722,418,345

5.7

45.1

0.2


Poland Spring (Nestl)

152,968,048

3.5

9.6

-0.2


Crystal Geyser (大冢食品)

114,326,743

10.4

7.1

0.3


Deer Park

64,395,147

1.3

4.0

-0.2


Primo

58,697,478

16.6

3.7

0.4


total*

1,600,166,040

5.3

100










*Includes unlisted brands
Source: Chicago Information Resources Corporation (IRI). In the 52 weeks ending May 19, US supermarkets, pharmacies, mass merchandisers, gas stations and convenience stores, the overall sales of military daily supply and marketing stores and selected member clubs and dollar retail chains.

 

The Chicago-based Information Resources Corporation (IRI) also expressed similar views. The company said in a new leader product report released in April 2018, "In recent years, the market segment of water has started to heat up, with a focus on flavor, ingredient strengthening and carbonation, creating a kind of indulgence. A healthy drink."

 

The report points out that the level of competition in the water industry is now completely different, with bottled water competing with soft drinks, juices, energy drinks and sports drinks, and almost all beverage categories.

 

According to IRI data, as of May 29, 52 weeks, the total sales of bottled water in many stores and convenience stores in the United States was $17.1 billion. Portable/PET bottled water accounted for $12.4 billion, while bottled bubble/natural gas/mineral water and barrel/bulk bottled water accounted for approximately $3 billion and $1.6 billion, respectively.

 

Bottled Bubbles / Natural Gas Bubble / Mineral Water Brand

Brand

Sales (US$)

Year-on-year growth (%)

market share(%)

Year-on-year growth (%)







Self-operated brand

564,250,158

8.9

18.5

-1.1


Sparkling Ice

460,536,552

17.3

15.1

0.3


La Croix

446,477,126

7.9

14.6

-1.0


Paris water

285,344,705

4.2

9.3

-1.0


Polar

181,230,076

16.4

5.9

0.1


total*

3,056,128,538

15.3

100










*Includes unlisted brands

Source: Chicago Information Resources Corporation (IRI). In the 52 weeks ending May 19, US supermarkets, pharmacies, mass merchandisers, gas stations and convenience stores, the overall sales of military daily supply and marketing stores and selected member clubs and dollar retail chains.

 

In the October 2018 issue of Beverage Industry, BMC's Gary Hemphill pointed out that the bottled water category performed well, including the bubble water market segment. “For many years, the main force driving growth has been the retail PET bottled water market, basically The top is a single bottle of non-carbonated drinking water.... Nevertheless, all segments of this category are showing growth. Recently, the category has evolved and we have seen an amazing increase in bubble water."

 

Experts say that the bottled water category may continue to rise. "Although some market segments are growing faster than other segments, we believe that it is likely that we will continue to see growth in all segments of this segment in the next few years. ”