Anheuser-Busch InBev plans to launch a CBD drink in Canada in December!

Anheuser-Busch InBev plans to launch a CBD drink in Canada in December!

FoodbevDialy October 12th Foreign media reported that the beer giant Budweiser InBev and Canadian cannabis company Tilray joint venture established Fluent Beverage Company has announced that it plans to commercialize alcohol-free CBD beverages in Canada once the regulatory authorities allow it.


According to public information, Fluent Beverages, operated by Labstamperies, a Canadian subsidiary of Anheuser-Busch InBev, was announced in December 2018 to study alcohol-free CBD and THC beverages.


Anheuser-Busch InBev participates in this partnership through its Canadian subsidiaries, Labatt Breweries and Tilray, through its High Park subsidiary, which offers a range of cannabis brands and products in Canada.


Fluent plans to sell CBD beverages to adult consumers in Canada as early as December 2019, depending on the regulatory timeframe implemented by Health Canada and provincial regulators. Fluent will also conduct research on alcohol-free THC beverages.

Jorn Socquet, CEO of Budweiser InBev, said: “We have formed a team with first-class expertise in the beverage and marijuana industry. We are committed to providing consumers with a higher level of service, quality and responsibility. Marketing sets standards. We look forward to the future of CBD beverages at Fluent."


Recently, because regulations governing the production and sale of cannabis products (such as edible and marijuana-containing beverages) will come into effect on October 17, the activity in the cannabis sector in Canada has increased dramatically, just as recreational marijuana has become legal in the country. After a year.


After the second wave of legalization, a series of cannabis products will be seen at retail stores in Canada, but by mid-December.

In addition to Budweiser InBev's involvement in the cannabis beverage sector, Mosen Conexant Canada also partnered with Canadian cannabis producer Hydropothecary Corporation last year to form a joint venture to sell cannabis beverages.

Heineken Brewery also began selling Hi-Fi Hops beer with CBD and THC in some pharmacies in California. Hi-Fi Hops is a California beer brand Lagunitas from Heineken. This is the biggest move for Heineken to enter the cannabis market.

Heineken International: Beer brewing is the third in the world, with 6 dimensions in-depth analysis

Heineken International is a Dutch brewing company that sells more than 300 beers and ciders in nearly 170 countries and regions, making it the world's third-largest brewer. Today this article will dig deeper into the more stories of Heineken International.

1. Heineken International passed down from generation to generation

In 1864, Gerard Adriaan Heineken founded Heineken International in Amsterdam, the Netherlands. In order to produce the best beer, Mr. Heineken has traveled the world almost to find the best ingredients. He also deliberately set up a private library, all of which are about winemaking.

In 1917, Henry Pierre Heineken, the son of Mr. Heineken, took over the company, and he regarded the research work on brewing technology as his lifelong career.

In 1953, Mr. Heineken's grandson Alfred Henry Heineken became the third generation of Heineken's leadership.

In 1983, Heineken's president Alfred Henry Heineken was taken away from the Amsterdam headquarters and imprisoned for three weeks. The incident was also adapted into the film Kidnapping Freddy Heineken. (See the following sentence, Xiaobian can only sigh: This is really a naive and happy president!)

I don't sell beer, I sell happy!

—— Freddie Heineken, former president of Heineken Beer

In 2019, the fourth-generation leader, Charlene de Carvalho Heineken, with a 23% stake in Heineken International, inherited from her father, together with her family for $14.2 billion in assets at Forbes billion The richest man is ranked 89th.

2, the flagship brand of Heineken beer

A grade yeast, it is the hero of Heineken Beer.

Heineken is mainly made from malt, purified water, hops and yeast. Its alcohol content is generally 5%.

In 1886, Dr. Elion developed A-grade yeast and developed a unified Heineken taste standard. Grade A yeast is stored strictly at a low temperature of -86 degrees and transported by dry powder to Hexley Brewery around the world. The natural malt and water are fermented to produce alcohol and carbon dioxide through the action of Class A yeast. It forms the signature taste of Heineken beer with a mellow balance and a hint of fruity aroma.

The wayward green bottle sticks

Despite the constant skepticism about the green bottle of Heineken, it is said that it will increase the risk of beer oxidation and produce Skunked, but Heineken is so “overbearing” that it has not changed since 1884 and There is no intention to replace the green bottle. (Well, Xiaobian has to say: money is wayward!)

In fact, the "green" is derived from the color of Heineken's wine bottles and labels, which represents the power of cohesion. It is both a sense of pride and a sense of pleasure brought by Heineken.

3, Heineken International is far more than Heineken Beer

Heineken's owned beer brands include Heineken Light, Heineken Light and Heineken 0.0, but this is the tip of the iceberg. Heineken International has a very large number of brands acquired or produced:

Tecate, Dos Equis, Sol Beer, Bohemia, Carta Blanca, and Indian Beer (Indio)
Jamaican Red Stripe (Jamacia’s Red Stripe)
Haitian Prestige (Haiti’s Prestige)
Southeast Asian Tiger Beer
Birra Moretti, Italy
Ecuadorian Biela Ecuador
Newcastle Brown Ale, New England
Irish Murphy’s Stout
Affligem Blonde, Belgium
Amstel Light
Low alcohol and non-alcoholic beverages such as Buckler and Sagres

4. The ever-expanding Heineken International team

On January 25, 2008, Heineken and Carlsbro jointly acquired Scottish & Newcastle (S&N), the UK's largest beer manufacturer in the UK, for $15.28 billion. Heineken received S&N's operations in Ireland, Finland, Belgium, India and the United States in this transaction. It has therefore become Portugal's second largest brewer and the UK's largest brewer.

On January 11, 2010, Heineken acquired the beer business of Fensa, the second largest brewery in Mexico, through a stock exchange. Upon completion of the transaction, Finza will hold a 12.53% and 14.94% interest in Heineken Holding and its parent company, Heineken Holding, respectively.

In 2015, Heineken had more than 165 breweries in 70 countries around the world, employing approximately 76,000 people to produce more than 250 top, regional and specialty beers. Heineken's annual beer production is 181.3 million liters. It is the largest brewer in Europe and the third largest brewer in the world, ranking behind Anheuser-Busch InBev and SABMiller in South Africa.

On November 5, 2018, China Resources Brewery, a subsidiary of China Resources Beer, acquired the entire issued share capital of Six companies established in China and Heineken Hong Kong at a price of more than US$300 million in cash.

In 2019, among the top 10 most valuable beer brands in the world, with the sales of US$6.77 billion (a growth rate of 11.1%), it became the world's third largest beer brand.

In recent years, Heineken International has also acquired a number of wineries around the world, including the Lagunitas in the United States, the Beaverton and Brixton Brewery in the UK. Belize Brewing Co., Amsterdam Oedipus Brewery and Strongbow, the world's leading producer of cider.

5, Heineken's global sponsorship road

Heineken is the UEFA Champions League (beginning in 1994), the Major League Soccer (2014-2024), the Rugby World Cup and the Rugby Union. The main sponsor.

Since 1997, James Bond's 007 series has been inextricably linked and has appeared in seven films.

In 2016, starting with the Canadian Grand Prix, Heineken became the official beer of the FIA ​​Formula One World Championship.

6, Heineken Museum

Many breweries are open to the public, but Heineken is more aggressive. He used the former brewery to set up the Heineken Experience, located in the center of Amsterdam (Address: Stadhouderskade 78, 1072AE Amsterdam). If you have the opportunity, you can go to the eye.

In 1988, the brewery was officially closed due to insufficient production to meet the high demand. It was later converted into the Heineken Museum, but still retains the words of the Heineken Brewery. Since 1991, visitors from all over the world have been accepted here.

The museum will showcase the history and brewing process of Heineken, and there is also a bar at the end of the exhibition to allow visitors to taste the beer.

Reference material


[2] Wikipedia